Adoption Awareness Campaignadvertising, typography


This concept campaign for The Humane Society of the United States aims to encourage local adoption options through optimistic headlines and emotional, yet hopeful photography, appealing to the pathos of the audience. The photography is paired with a symbol combining a paw and an infinity, representing of the lifelong bond between a dog and their human. The headlines focus on the three most important things a human can bring into their adopted pet’s life.
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