THE WHISKER’S
VOYAGE! FESTIVAL
CREATIVE DIRECTION, BRANDING, ILLUSTRATION
THE WHISKER’S VOYAGE! is a PETCO-hosted festival that celebrates love, friendship, and the joy of sharing life’s journey with both human and animal companions alike. Jazz and soul, rooted in love, set the tone for this festival.
The visuals for this experience are inspired by the storytelling of jazz music and the art of David Stone Martin, who illustrated in loose, free strokes to represent the complex emotion and improvisation of this genre.
FESTIVAL POSTER + BRAND PATTERN
LAYOUT + TYPE INSPIRED BY DAVID STONE MARTIN.
PROJECT NOT AFFILIATED WITH PETCO OR LISTED ARTISTS.
FESTIVAL MERCHANDISE
FEATURING THE FESTIVAL BANDANA, TOTE, LANYARD, POSTER AND CUSTOM PET PORTRAIT.
SOCIAL ADS + SITE
INSTAGRAM STORY ADSHOME PAGE: MOBILE SITE
FESTIVAL SIGNAGE
PET PORTRAIT INFORMATION, G.A. ENTRANCE, + STAGE-SPECIFIC WAYFINDING SIGNAGE.
W/ INCLUSIVE LANUAGE FOR DOGS + CATS ON EACH STAGE SIGN :)
LOGOS OR BRAND NAMES DO NOT IMPLY AFFILIATION OR ENDORSEMENT. THIS IS A PERSONAL PROJECT.